Session Summary: This session explores how the WIC program addresses the six dimensions of food security—availability, access, utilization, stability, agency, and sustainability—and how this framework can empower advocates to effectively communicate the program’s value to decision-makers. With examples from New Jersey, including state-funded WIC enhancements, we will demonstrate how aligning program improvements with these dimensions supports a wide range of priorities, from equity and economic stability to agricultural development.
Participants will gain a deeper understanding of WIC’s role in improving food security, particularly for women, infants, and children, through targeted interventions that foster equitable access to nourishing food. The session will also provide practical strategies for engaging with administrative and legislative decision-makers across the political spectrum by tailoring advocacy messages to diverse motivations, such as reducing healthcare costs, bolstering local economies, and supporting local farmers.
Attendees will leave with actionable insights and tools to use the six dimensions framework to advocate for WIC program improvements in their states, ensuring that WIC remains a cornerstone of food security efforts. This session is ideal for anti-hunger advocates, public health professionals, and policymakers interested in leveraging innovative approaches to strengthen WIC and address the root causes of hunger.
Learning Objectives:
Participants will understand how the WIC program addresses the six dimensions of food security—availability, access, utilization, stability, agency, and sustainability—through its support for consistent access to nutritious foods, local agriculture, and tailored participant services.
Attendees will learn strategies for tailoring WIC advocacy messages to resonate with diverse decision-makers by aligning with priorities like equity, economic development, public health outcomes, and agricultural benefits, using successful examples from New Jersey.
Participants will gain actionable outreach and advocacy techniques, such as engaging policymakers, building coalitions, and leveraging data, to support WIC improvements like increased benefits, online enrollment, and Farm to WIC programs.
